Overview
Led the launch support for Slow & Steady Studios, a new reformer Pilates studio in Birmingham, delivering strategic direction, content creation, and on-the-ground execution to ensure a strong and intentional market entry.

Scope of Work

• Launch strategy consultation

• Pre-launch positioning and messaging

• On-site launch day support

• Real-time content capture (photo + video)

• Post-launch content creation

• Ongoing marketing consultancy

Approach
Worked closely with Slow & Steady Studios to shape a clear and elevated brand presence from day one, positioning the studio within the premium wellness space.

Captured live content during the launch to maximise immediate visibility, followed by structured content creation to build consistency, engagement, and early brand recognition.

Outcome

• Successful and well-attended launch event

• Strong initial content bank for social media

• Clear and cohesive brand positioning established

• Continued partnership as ongoing marketing consultant